IKEA | Show Off Your Savvy
It's no secret IKEA has always been for the frugal and so this campaign was all about celebrating smart, savvy choices we are all proud to make. Launched during the height of the cost-of-living crunch, it was clear that showing off the biggest house or priciest furniture was out. Now, the real bragging rights go to the clever, affordable, and creative ways people turn their houses into homes. Directed by Sanjay de Silva.
