IKEA | Blue Bag
IKEA opening a new flagship store on London’s Oxford Street is big news. Really big news, so we bought it to life with a really, really big blue Frakta bag. When delays to the grand opening of IKEA'S new store struck, IKEA needed a holding hoarding, so we looked to one of their greatest assets to do the job. and blew it up so big you could see it from space. After negotiating with the king himself to make it happen, we didn't know that what is essentially one of the purest pieces of comms ever made, this icon would become the most popular selfie backdrop in London's West End.
*well, maybe not actual space, but it was bigger than that bus.
