IKEA | The Great Meaty Myth
50,000 IKEA boxes arrive on the UK's doorsteps every week. To most people this is the familiar face of modern retail, but to us, we saw an opportunity to create a conspiracy. All in teh name of creating some brand fame and get people talking, we decided to start a rumour that the humble IKEA logo on these boxes smells of meatballs. We created some scratch and sniff logos and worked with influencers to seed this meaty mystery
